Database Marketing
Privacy & Data Ethics: State privacy law remediation, November 2022
In 2023, five new state privacy laws will go into effect in California, Colorado, Connecticut, Virginia, and Utah. The new laws all include a definition of sensitive personal information with business obligations associated with the processing of sensitive data. What is processing?“Processing” has been generally defined by laws as “any operation or set of operations…
Read MoreThe importance of data cleansing
Data is the new gold. And most modern marketers and business leaders would agree. Regular housekeeping helps keep the house clean. In the same way, businesses also require regular housekeeping – especially when it comes to their data. Were you aware that data decays at an average rate of 2% per month which probably indicates…
Read MoreHow to leverage industry lists to scale outbound
Industry lists by job title and geography are essential for businesses looking to expand their reach and target new customers. By understanding the needs and preferences of different industries and regions, businesses can tailor their marketing efforts to reach the right audience with the right message. There are a variety of industry lists available online,…
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