Database Marketing
Unleash the Potential of Lead and Data Scoring to Skyrocket Conversions
Unleash the Potential of Lead and Data Scoring to Skyrocket Conversions! In this month’s enlightening content brought to you by the Data Scientists at BrooksIM, we’re delving deep into the realm of lead and data scoring, illuminating how it can revolutionize your business by pinpointing and prioritizing your most promising prospects. Understanding Lead Scoring: Lead…
Read MoreThe Rise of Personalization : How Data-Driven Marketing Strategies are Reshaping Customer Engagement
In today’s competitive business landscape, personalization has become the secret ingredient for successful marketing campaigns. Customers expect tailored experiences that cater to their unique needs and preferences. This is where data-driven marketing strategies play a pivotal role. By leveraging the power of data, businesses can unlock a new level of customer engagement, leading to stronger…
Read MoreBest Practices for Leveraging Data-Driven Marketing: Accelerate Your Marketing ROI
In today’s digital age, data has become an invaluable asset for businesses looking to maximize their marketing efforts. Leveraging data-driven marketing strategies allows companies to gain deep insights into customer behavior, preferences, and trends, enabling them to create highly targeted and personalized campaigns. At Borg Direct we understand the power of data in driving marketing…
Read MorePrivacy & Data Ethics: State privacy law remediation, November 2022
In 2023, five new state privacy laws will go into effect in California, Colorado, Connecticut, Virginia, and Utah. The new laws all include a definition of sensitive personal information with business obligations associated with the processing of sensitive data. What is processing?“Processing” has been generally defined by laws as “any operation or set of operations…
Read MoreUnlocking Marketing Gold: The Crucial Role of Data Cleansing in Modern Business
Data is the new gold. And most modern marketers and business leaders would agree. Regular housekeeping helps keep the house clean. In the same way, businesses also require regular housekeeping – especially when it comes to their data. Were you aware that data decays at an average rate of 2% per month which probably indicates…
Read MoreHow to leverage industry lists to scale outbound
Industry lists by job title and geography are essential for businesses looking to expand their reach and target new customers. By understanding the needs and preferences of different industries and regions, businesses can tailor their marketing efforts to reach the right audience with the right message. There are a variety of industry lists available online,…
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